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Tools of the Trade: Mouseflow and Crazy Egg image

Tools of the Trade: Mouseflow and Crazy Egg

An important thing to do to maximize your readers experience is to track what is working and what is not working. We use Mouseflow and Crazy Egg to help accomplish this.

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How to Analyze a Page with Link Tracking and Scrollmaps image

How to Analyze a Page with Link Tracking and Scrollmaps

I wanted to look how we analyzed our data by using click tracking and scroll maps. At their most basic level, these tools show you what links your readers actually clicked, and what parts of the page they actually stopped on.

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