Lately I've been having conversations with lots of food bloggers who are curious what it takes to "be a successful food blogger". The problem with that question is that it is impossible to answer without knowing what your end goal is, and many food bloggers haven't given it a lot of thought.
Asking what makes a "successful food blogger" is like asking "Do I need to pack a sweater?" when you don't know whether you are going skiing in Utah or to the beach in Cancun.
In this article I wanted to talk about a few of the goals you might have as a food professional, and what is important for each one. This is because determining your goals is probably the most critical thing you can do. If you don't know where you are trying to go, it is impossible to figure out the best way to get there.