I wanted to share with you the secret why creating products and services is the key to growing your income while providing tremendous value to your Fans.
Ready for the secret?
When ads, sponsored posts, and affiliate links are your largest source of income, your main "customers" are the external companies doing the advertising.
I'm sure you have made tradeoffs working with external companies, I know I have. Maybe taking on a sponsored post that doesn't provide quite as much value as you would prefer, breaking up your content with large image ads, or writing a review post for an affiliate link just to have the link. This is part of the tradeoffs of having external companies as your customers, and they can weigh on you.
But when you are making products and services, your customers are your Fans. So you only do things that provide value to your Fans. You will be surprised how liberating of a feeling that can be.
When I write a book or create a cooking course, I'm not worried about what Anova or InstantPot are going to think, I'm focused on providing maximum value to the Fans who will buy it.
As I said, I think ads and other external relationships are a big part of a sound business strategy. But products and services, when done properly, create massive value for your Fans. I mean, when was the last time you got a user commenting on your ads like this:
THANK YOU!! What a GREAT lesson.
I had looked up various recipes and they varied so much that I simply shut down and vowed not to try chicken. You have now taken all the fear out of it. This girl is now gonna sous vide chicken breast! You are awesome!
- Christen Demaries
It's responses like that, that makes me feel good about creating products and services that my Fans WANT to BUY.
If you embrace the secret to why creating products and services is the key to growing your income, you will delight your Fans, grow your income, and feel wonderful about the work you are doing! And isn't that what matters?