Recent Makin' Bacon Food Blogging Articles - Page 1

Jobs Across Food with Karista Bennett

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Working in food is a shared passion for most food bloggers, but this can take many forms outside of just blogging including writing cookbooks, being a chef, working with brands and teaching classes. Today's guest is going talk about some of the jobs she's done and how you might be able to get involved in them as well.

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Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose

When it comes to growing your blog, you simply need to connect with your audience, solve their problems, and watch the money roll in. Easy, right?

We all know it's not as simple as that. And today's guest is the perfect person to help us actually accomplish our goals.

Today, we talk about how to position your brand to reach your biggest fans, why kindness matters in business, and how to authentically fake it until you make it.

Jenny Melrose, author and podcaster of Influencer Entrepreneurs

Jenny is a former reading specialist who "retired" from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

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10X Your Traffic with Heather Johnson

Traffic is the life blood of blogging, and we are in a constant struggle to get more of it. There are so many different ways to approach it though, that it can quickly get confusing. Today's guest is going to help us cut through the noise and find what is truly important.

Not only has she been blogging for more than a decade, she also has a day job where she hires bloggers for big brands. So she lives, eats, and sleeps blogging!

In the past year she has grown the traffic on her site by more than 10x! And, as you know if you were at the International Food Blogger Conference last year, she does a mean stand up routine!

I'm so excited to learn from today's guest...Heather Johnson - better known as The Food Hussy!

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How to Write a Selling Cookbook Proposal with Sally Ekus

Once you decide to write a traditionally published cookbook, you need to find someone to publish it. The first step is usually to find an agent and to do that, you're going to need a cookbook proposal.

There's a lot of different things that go into it and you want to make a really good impression. In a recent podcast interview, I talked to Sally Ekus, who's a literary agent. She's helped publish hundreds of different cookbooks, so she knows what goes into a good proposal, both from the agent side, but also what the publishers are looking for.

She's going to step us through some of the different things you need to know to make sure your cookbook proposal really stands out.

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Whether to Self Publish or Publish Traditionally by Sally Ekus

A lot of food bloggers eventually turn their eyes towards putting out a cookbook. There's a lot that goes into it that's the same as creating a food blog. You have to create recipes, take good photographs, put it all together, and make sure you do it in a way that's going to resonate with your readers. So there is a lot of overlap.

Once you decided to do it, there are many different ways you can go about it, whether it's self publishing or trying to go through a traditional publisher. But self publishing and traditional publishing, while they do have a lot of overlap, there's a lot of differences between the two of them. And understanding what those differences are can help you better make that decision for your own circumstances.

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In a recent podcast interview, I was talking to Sally Ekus from the Lisa Ekus Group. She's a literary agent and she's helped put out hundreds of different cookbooks. It's pretty amazing the amount of food bloggers and cookbook authors she's worked with.

So she has a unique insight on what it takes to self publish or traditionally publish. So I wanted to share some of the things we talked about so you can make a more informed decision on your own.

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Create an Email Course Lead Magnet

A lot of food bloggers know about lead magnets and how important they can be to growing your email list. There's a lot of different types of lead magnets. One that a lot of people don't think about is doing an email course.

Email courses are amazing lead magnets. I want to talk about a few of the different reasons why. And how they can build a rapport with people that are new to you and new to your website.

First, I want to give you an example of how a lead magnet email course can work. I've done these 3 different times and all 3 have ended up being very successful. A good example is my Sous Vide Quick Start course. It's specifically designed for people who are new. My whole blog is based on sous vide, and a lot of my visitors have never used sous vide before.

And the easiest way to capture those new people is to put together a course that's going to step them through exactly what they need to know. It's a simple email course. It's 7 lessons. It's mainly text. And it got amazing results.

Video is even better if you have the time to do that and it takes them from somebody who doesn't know anything about sous vide and at the end there's somebody who at least feels comfortable enough using their sous vide machine to make chicken, steak, pork, and a few other things.

I'm removing the doubt and uncertainty from their minds, and I'm also establishing myself as an expert and that I know what I'm talking about. A lot of these people end up sticking around my site, reading articles, subscribing to my newsletter, and turning into fans who eventually buy my cookbooks and other courses.

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Updating Content and Crushing Mailing Lists with Elizabeth Falcigno Podcast Interview

No matter how long you have been blogging, you never have all the answers. This makes it incredibly valuable to talk to people who become successful using methods that are different from what you did. And that is one reason I'm so excited to talk to today's guest.

She has been blogging for 6 years, does photography consulting, food blogging consulting, and a is also presenting at the Everything Food Conference in Utah.

Last year she brought in 6 figures and is continuing to grow.

She is the perfect person to help us discover ways to take our blogs to the next level, so I can't wait to learn from today's guest...Elizabeth Falcigno from The Clean Eating Couple.

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How Do You Deal With Your Facebook Group Members Who Misbehave?

A reader of mine recently wrote in with a question about how I approach moderating Facebook groups that I thought was worth sharing.

If you started a FB Group and thought a member was capable and on the same page as you for your group and make them a Co Administrator but now realize you have to constantly remove their non Group related post that should be on their own home page. How would you handle it, remove them or ask them to stop?

- Tom

I tend to break group members down into 3 categories: 1) people that I like, know, and interact with a lot who I want to keep happy 2) jerks and trolls 3) everyone else. When they misbehave, I treat them all differently.

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Quality Doesn't Matter

Quality doesn't matter. Too many food bloggers focus on increasing their quality and it's holding them back. I'm going to tell you why and what you should be focused on to maximize your productivity.

One of the things we strive for as food bloggers is to get better at everything we do. Most of us, when we get started aren't good photographers, are not good recipe writers, we don't know how our blog works and we don't know how to design a website.

We're learning all of this as we go so it's only natural that we keep trying to get better and better at what we're doing. And at the beginning, this is really important. However, at some point, it starts becoming counterproductive.

You can only get so good at some of these tasks before you're going to plateau, and a lot of people can get frustrated then. I want to explain to you why it's okay to plateau, why you should probably stop before you hit the max of your limits and how you can really focus your energy on things that are going to make more of a difference.

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Publishing a Cookbook with Sally Ekus, Literary Agent

In this episode, we talk about what the publishing process looks like, how to write a book proposal, and the various reasons for publishing a cookbook.

Publishing cookbooks is a natural extension of what food bloggers do. We already know how to write recipes, photograph dishes, and teach our craft.

But the book publishing process can be a big, scary unknown for a lot of people. I've published 14 cookbooks and I still don't fully understand it. So today, we're going to shed light on the whole process.

Sally Ekus is a Literary Agent and co-owner of The Lisa Ekus Group, which is a full service culinary agency. She specializes in representing food bloggers and influencers, health and wellness bloggers, YouTubers, and more. She's the perfect person to help us step through the publishing process!

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