Recent Makin' Bacon Food Blogging Articles - Page 1

How to Change Case with TextExpander Snippets

If you aren't familiar with TextExpander, it's a great tool to save keystrokes by saving your most typed words and phrases. I use it for a lot of things, especially email signitures, canned responses to emails, and websites I use all the time.

For example, if I type "//ey" (short for "engine yard", where I host), it automatically replaces it with "https://cloud.engineyard.com/app_deployments/113792/environment", which is the full url.

However, many people don't know that you can do more than just have static text in it. One of the things I find myself doing constantly is taking a phrase for articles, such as "Sous Vide Chicken Breast" and wanting to sprinkle it throughout a document.

The issue is that the capitalization depends on if I'm using it at the start of a sentence ("Sous vide chicken breast"), middle of sentence ("sous vide chicken breast"), or a header ("Sous Vide Chicken Breast"). So I'm constantly pasting in "Sous Vide Chicken Breast" and changing the letters one at a time.

Using the dynamic functionality of TextExpander, I can paste the correct version I'm looking for and it'll paste it automatically.

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Becoming a Professional Photographer with Christina Peters

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Today we are talking about how to set the tone with your fans, ways bloggers can get their foot in the door, and how remote shoots can help during the pandemic.

One of the ways many bloggers can make money, or even start a career, is by providing consulting services to companies and brands. These services can take many forms, but a very common one is providing photography. Most bloggers don't know how to get started, but today's guest will help us out.

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Giving Back and Moving Your Blog Forward with Annelies Zijderveld

Today, we talk with Annelies Zijderveld about the hardest part of writing cookbooks, how to pitch brands you love, and why giving back can help you,and your community.

Annelies Zijderveld is the author of Steeped: Recipes Infused with Tea, selected by the Los Angeles Times as one of their favorite cookbooks in 2015.

She writes about food, culture, and the arts with work appearing in PASTE, Edible East Bay, The Kitchn, and San Francisco Classical Voice with photography appearing in the Los Angeles Times and other publications.

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Podcasting for Bloggers with Nicole Schwegman

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Today we talk about how a podcast works, whether or not you are ready for one, and how to use a podcast to grow your brand.

As bloggers we always hear that you need to be everywhere. So we write on our blog, post on Facebook and Instagram, share images on Pinterest, and even post videos on YouTube. But one area most bloggers neglect is audio.

But just how do you get started podcasting, there's so many unknowns and it can be really intimidating, but today's guest is going to share her expertise and get us all set up for success.

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Jobs Across Food with Karista Bennett

Today we are going to explore several unusual jobs in food, different approaches to cookbooks, and why sometimes you just need to pick up the phone and call someone.

Working in food is a shared passion for most food bloggers, but this can take many forms outside of just blogging including writing cookbooks, being a chef, working with brands and teaching classes. Today's guest is going talk about some of the jobs she's done and how you might be able to get involved in them as well.

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Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose

When it comes to growing your blog, you simply need to connect with your audience, solve their problems, and watch the money roll in. Easy, right?

We all know it's not as simple as that. And today's guest is the perfect person to help us actually accomplish our goals.

Today, we talk about how to position your brand to reach your biggest fans, why kindness matters in business, and how to authentically fake it until you make it.

Jenny Melrose, author and podcaster of Influencer Entrepreneurs

Jenny is a former reading specialist who "retired" from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She is a content strategist that helps entrepreneurs better understand their messaging and unique position in the online space. Now, she's combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose as well as her first book Influencer Entrepreneurs: The 4-Step Framework to Building Your Audience, Growing Your Business, and Making More Money Online.

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10X Your Traffic with Heather Johnson

Traffic is the life blood of blogging, and we are in a constant struggle to get more of it. There are so many different ways to approach it though, that it can quickly get confusing. Today's guest is going to help us cut through the noise and find what is truly important.

Not only has she been blogging for more than a decade, she also has a day job where she hires bloggers for big brands. So she lives, eats, and sleeps blogging!

In the past year she has grown the traffic on her site by more than 10x! And, as you know if you were at the International Food Blogger Conference last year, she does a mean stand up routine!

I'm so excited to learn from today's guest...Heather Johnson - better known as The Food Hussy!

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How to Write a Selling Cookbook Proposal with Sally Ekus

Once you decide to write a traditionally published cookbook, you need to find someone to publish it. The first step is usually to find an agent and to do that, you're going to need a cookbook proposal.

There's a lot of different things that go into it and you want to make a really good impression. In a recent podcast interview, I talked to Sally Ekus, who's a literary agent. She's helped publish hundreds of different cookbooks, so she knows what goes into a good proposal, both from the agent side, but also what the publishers are looking for.

She's going to step us through some of the different things you need to know to make sure your cookbook proposal really stands out.

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Whether to Self Publish or Publish Traditionally by Sally Ekus

A lot of food bloggers eventually turn their eyes towards putting out a cookbook. There's a lot that goes into it that's the same as creating a food blog. You have to create recipes, take good photographs, put it all together, and make sure you do it in a way that's going to resonate with your readers. So there is a lot of overlap.

Once you decided to do it, there are many different ways you can go about it, whether it's self publishing or trying to go through a traditional publisher. But self publishing and traditional publishing, while they do have a lot of overlap, there's a lot of differences between the two of them. And understanding what those differences are can help you better make that decision for your own circumstances.

Mh

In a recent podcast interview, I was talking to Sally Ekus from the Lisa Ekus Group. She's a literary agent and she's helped put out hundreds of different cookbooks. It's pretty amazing the amount of food bloggers and cookbook authors she's worked with.

So she has a unique insight on what it takes to self publish or traditionally publish. So I wanted to share some of the things we talked about so you can make a more informed decision on your own.

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Create an Email Course Lead Magnet

A lot of food bloggers know about lead magnets and how important they can be to growing your email list. There's a lot of different types of lead magnets. One that a lot of people don't think about is doing an email course.

Email courses are amazing lead magnets. I want to talk about a few of the different reasons why. And how they can build a rapport with people that are new to you and new to your website.

First, I want to give you an example of how a lead magnet email course can work. I've done these 3 different times and all 3 have ended up being very successful. A good example is my Sous Vide Quick Start course. It's specifically designed for people who are new. My whole blog is based on sous vide, and a lot of my visitors have never used sous vide before.

And the easiest way to capture those new people is to put together a course that's going to step them through exactly what they need to know. It's a simple email course. It's 7 lessons. It's mainly text. And it got amazing results.

Video is even better if you have the time to do that and it takes them from somebody who doesn't know anything about sous vide and at the end there's somebody who at least feels comfortable enough using their sous vide machine to make chicken, steak, pork, and a few other things.

I'm removing the doubt and uncertainty from their minds, and I'm also establishing myself as an expert and that I know what I'm talking about. A lot of these people end up sticking around my site, reading articles, subscribing to my newsletter, and turning into fans who eventually buy my cookbooks and other courses.

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