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The Makin' Bacon Podcast

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The Makin' Bacon Podcast helps food bloggers serve their Fans, grow their income, and get the most from their blogs. Bringing in readers is only half the battle, making money is also crucial to building a sustainable blog. Listen to top experts share the secret ingredients that turned their blogs into a business. So you too can start Makin' Bacon!

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Spotlighted Podcast Episodes

  • Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose image Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose
  • Giving Back and Moving Your Blog Forward with Annelies Zijderveld image Giving Back and Moving Your Blog Forward with Annelies Zijderveld
  • Publishing a Cookbook with Sally Ekus, Literary Agent image Publishing a Cookbook with Sally Ekus, Literary Agent
  • Mental Strength and Crushing it at Conferences with Kami Kilgore image Mental Strength and Crushing it at Conferences with Kami Kilgore

Most Recent Makin' Bacon Podcast Episodes

Connecting with Your Fans and Selling Digital Products with Jenna Urben image

Connecting with Your Fans and Selling Digital Products with Jenna Urben

Episode 68
Today on Makin' Bacon, Jenna Urben and I dive into how to pitch brands, ways to connect more with your fans, and how to create products they love.

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Expanding Your Brand Using Free PR with Dr. Tiffany Eurich image

Expanding Your Brand Using Free PR with Dr. Tiffany Eurich

Episode 67
As bloggers we often read articles about food writers, watch chefs on TV, and see cookbook authors on morning shows...but we rarely believe that could be us! Where do you get started, and what can you expect? Dr. Tiffany Eurich and I dive into everything PR, including how to find media coverage, what the benefits of getting featured is, and how you can even do it all yourself!

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Creating a High End Culinary Brand and Blog with Chef Evelyn image

Creating a High End Culinary Brand and Blog with Chef Evelyn

Episode 66
As bloggers we always hear about how important a niche is. But a niche isn't always a method of cooking or a piece of equipment...it can also be a culinary point of view! But how do you find your culinary point of view, and more importantly, how do you make money from it? Luckily today's guest, Chef Evelyn Williams, is the perfect person to help us out!

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How to Write Compelling Copy for Your Landing Pages with Alyson Lex image

How to Write Compelling Copy for Your Landing Pages with Alyson Lex

Episode 65
As bloggers we often become experts at writing about food, of connecting to our audience, and clearly explaining how to make something in their kitchen...but writing sales and marketing copy is a whole nother beast! Today, Alyson Lex and I dive into how to write compelling copy for your landing pages, how to maximize profits through lower-priced items, and how to sell without feeling icky!

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How to Use Video to Increase Your Ad Revenue and Grow Your Social with Lauryn Piemonte image

How to Use Video to Increase Your Ad Revenue and Grow Your Social with Lauryn Piemonte

Episode 64
As bloggers, we know we should be getting our videos into as many places as possible, but how can we possibly create Instagram reels and recipe videos, YouTube shorts and Facebook videos, not to mention TikTok videos and Pinterest video pins! Today, Lauryn Piemonte and I dive into all things Jumprope including how video can increase your ad revenue, ways bloggers can use TikTok to move their business forward and how you can "do it all" while still holding down a job.

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Everything You Need to Know About Food Writing with Dianne Jacob image

Everything You Need to Know About Food Writing with Dianne Jacob

Episode 63
Today, Dianne Jacob and I dive into everything you need to know about food writing. From blogs and cookbooks to recipes and reviews, there's a whole world of food writing out there! Next, on Makin' Bacon!

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Expanding Your Brand By Being a Podcast Guest with Mark Asquith image

Expanding Your Brand By Being a Podcast Guest with Mark Asquith

Episode 62
Today, Mark Asquith and I dive into how you can use podcasts interviews to grow your brand, and how you can maximize your time on them! Plus, how do you find them and what do you do once you are on there?

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How to Repurpose Your Video Content with Caleb Dempsey image

How to Repurpose Your Video Content with Caleb Dempsey

Episode 61
As bloggers we understand how important video is to connecting with our audiences. But how can you get started with video, especially cooking videos, and where the heck can you find the time to do it all? Luckily today's guest, Caleb Dempsey, is the perfect person to help us out!

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How to Create Your Own Line of Spices with Susie and Todd Bulloch image

How to Create Your Own Line of Spices with Susie and Todd Bulloch

Episode 60
Today, we dive into how to set up paid memberships on your blog, how live events can grow your business and just exactly how can you create custom spice blends to sell directly to your fans. As bloggers, we love to use spices and we know our fans do as well. So it's a natural leap to try to sell our own blends directly to our own fans. But how the heck does that work and how do you get started?

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How to Harness the Power of Video to Expand Your Brand with Jake Poses image

How to Harness the Power of Video to Expand Your Brand with Jake Poses

Episode 59
Today, we dive into the importance of video in creating your brand. What type of content actually resonates with fans and how Jumprope can help you streamline the entire process. Jake Poses is the perfect person to help us out. He is the co-founder and CEO of Jumprope. At Jumprope he leads the product design and community teams and is passionate about empowering creators to make amazing content.

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Analytics and Scaling Your Business with Christine Pittman image

Analytics and Scaling Your Business with Christine Pittman

Episode 58
Today, we dive into figuring out what your audience wants, how to analyze your data and the best way to formulate your plan of attack. As bloggers, growing our traffic is often a top priority. But what is the most efficient way to accomplish that? And how do we make time for all the work required?

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Traditionally Publishing Cookbooks with Maggie Green image

Traditionally Publishing Cookbooks with Maggie Green

Episode 57
As food bloggers, cookbooks are often on our radars. Many of us explore traditional publishing and self publishing but we ignore one path of publishing...getting paid to write a book. Luckily today's guest, List Builder and Lead Generation Expert Jennie Wright, is the perfect person to help us out!

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Organically Building Your Mailing List Through Summits and Challenges with Jennie Wright image

Organically Building Your Mailing List Through Summits and Challenges with Jennie Wright

Episode 56
In today's episode, Jennie Wright and I dive into everything you need to know about hosting online summits, how to harness the power of organic list building, and why building relationships with your audience is the key to jump starting your growth.

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Email Marketing with Matt Molen image

Email Marketing with Matt Molen

Episode 55
Today, Matt Molen and I talk about everything newsletter including how to maximize signups, why solving problems builds authority so quickly, and his game changing tip for using curiosity to encourage click throughs.

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Cookbook Publishing and Teaching Cooks with Judi Leib image

Cookbook Publishing and Teaching Cooks with Judi Leib

Episode 54
Today, we talk with Judi Leib, from Whisk in the Southern, about why teaching cooking classes is so meaningful, how finding a mentor can provide the guidance and support you need, and we explore the sometimes long and winding road to publishing a cookbook.

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Storytelling and Staying True to Yourself with Tameka Bazile image

Storytelling and Staying True to Yourself with Tameka Bazile

Episode 53
Tameka Bazile and I talk about how to monetize Instagram, why story telling is critical to building a following, and why being yourself is the surest way to standout and find your true fans.

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Building a Brand Without a Blog with Darrin Wilson image

Building a Brand Without a Blog with Darrin Wilson

Episode 52
Today, we talk about creating a brand without a blog, why self publishing is perfect for some people, and how podcasting can propel you forward.

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Growing with TikTok with Sarah Wohlner image

Growing with TikTok with Sarah Wohlner

Episode 51
Today, we talk TikTok! Including how introverts can succeed on it, what goals a blogger can accomplish, and why it's not just for the kids these days.

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Scaling Your Business Through Conferences with Abbey Rodriguez and Chandice Probst image

Scaling Your Business Through Conferences with Abbey Rodriguez and Chandice Probst

Episode 50
Today, I chat with Abbey Rodriguez and Chandice Probst about the true value of going to conferences, what small events even regular bloggers can host, and why networking is critical to success...yes, even for you.

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Reinventing Your Career with Wendy Braitman image

Reinventing Your Career with Wendy Braitman

Episode 49
In this interview Jason and Wendy Braitman chat about everything you need to know about reinventing your career and turning your vision into a reality! Discover how you can stand out from the crowd, maximizing the parts of the job you love, and the best way to take an idea and actually make it happen!

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Slowing Down and Working with Intent with Megan Porta image

Slowing Down and Working with Intent with Megan Porta

Episode 48
Today, Jason and Megan dive deep into the keys to successful long term blogging. They delve into why efficiency only matters if it's properly directed, how diversifying your traffics and income can kick your blog up a notch, and why none of it is possible without taking care of yourself first...

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Harnessing the Power of Pinterest with Meagan Williamson image

Harnessing the Power of Pinterest with Meagan Williamson

Episode 47
Jason and Meagan dive deep into unlocking the power of Pinterest and how the Pinterest algorithm actually works. It is vital to understand WHY people come to Pinterest and appreciate their journey. They delve into what to look for if you start outsourcing, and how to develop an intentional strategy!

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Business Modeling and Branding for Success with Omaily Lucas image

Business Modeling and Branding for Success with Omaily Lucas

Episode 45
Today we dive into everything you need to know about combining Personal Branding, Storytelling, and Business Modeling for food blogging success during my interview with Omaily Lucas.

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How to Cook on Local Television with Marie Fiebach image

How to Cook on Local Television with Marie Fiebach

Episode 44
>As bloggers we sometimes fall in to the rut of hiding behind our blogs ... we just publish recipes and post them to social media but we don't get out in front of our audiences. There's many ways to do this, from cooking classes to Facebook Live's, but one of the most effective ways to get in front of a new audience is by going on local television. Just thinking about that can be terrifying for many of us, but today's guest, Marie Fiebach, is the perfect person to help us out!

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How to Respond in a Crisis with Doug Levy image

How to Respond in a Crisis with Doug Levy

Episode 42
Today we talk about how to work with traditional publications, when to engage with negative commenters, and how to respond in a crises. Life as a food blogger is generally pretty low key most of the time. We write recipes, we take photos, we put it up on our website. But every once in a while something goes wrong and you're thrust into a crisis. Or, you know, there's a global pandemic. When this happens, it can be really hard to know what to do. But luckily today's guest, Doug Levy is the perfect person to help us navigate through it all.

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How to Keep Your Website Secure and Accessible with Andrew Wilder image

How to Keep Your Website Secure and Accessible with Andrew Wilder

Episode 41
As bloggers, we rely on our websites for money, not only through ads, but for selling sponsored posts, promoting our own products and for keeping our fans engaged. So when our sites go down, it can be a disaster. But today's guest, Andrew Wilder, the founder and CEO of NerdPress, is the perfect person to help us prevent that from happening.

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Maximizing Your SEO and Preparing for the Next Core Update with Casey Markee image

Maximizing Your SEO and Preparing for the Next Core Update with Casey Markee

Episode 40
Join Jason as he interviews Casey Markee as they chat about everything SEO, including the biggest mistake bloggers make, what Core Web Vitals are, and how to prepare your site to get the most out of your holiday traffic!

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Running Food Tours with Chef Debbi Dubbs image

Running Food Tours with Chef Debbi Dubbs

Episode 39
As bloggers, we often forget that there is a whole world outside of our blogs. We get so caught up being online, writing our recipes and relying on ads and affiliate links that we forget there are things offline, whether it's tours, demos, events or classes. There's a lot of things you can do in the real world; at least when the pandemic is finally over.

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Growing Your Team with Emily Perron image

Growing Your Team with Emily Perron

Episode 38
Today, we talk about the what jobs are best to outsource, where to find freelancers, and how to tell when you really need help! Running a blog can be a full time business...and so can managing social media, finding sponsorships opportunities, editing videos, taking photographs, and everything else we have to do! So how can you get it all done? By hiring the right people. It's a really intimidating process, but Emily Perron, today's guest, is the perfect person to show us how.

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Self Publishing Your Cookbook with Chelsea Cole image

Self Publishing Your Cookbook with Chelsea Cole

Episode 37
Today we talk to Chelsea Cole about how to self publish a cookbook, leveraging your blog to work with brands and how publishing a cookbook can help you stand out in the crowd!

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Maximizing Time with Megan Porta image

Maximizing Time with Megan Porta

Episode 36
Today, we talk with Megan Porta about the power of tracking your time, how to limit distractions, and why if you aren't following a vision, you're not going anywhere. As bloggers, there is always too much work to get done. So being able to effectively prioritize, and maximize, our efforts is a huge key to moving our blogs forward.

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Don't Fear Live Video with Kathy Hester image

Don't Fear Live Video with Kathy Hester

Episode 35
Today, we dive deep into going live on video, overcoming your fears, and why sometimes when things go wrong, it's just an opportunity to connect with your fans even more! One of the biggest challenges bloggers and creators have is connecting with our audiences, of letting our personality come through and making our fans feel involved. One of the best ways to do this is through video, especially live video.

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Cooking Competitions and Guest Blogging with Saffron Hodgson image

Cooking Competitions and Guest Blogging with Saffron Hodgson

Episode 34
Today, we dive into the world of competitive cooking, how to host your own competitions, and how to harness the power of guest bloggers. As bloggers, we often get caught up in making money directly from our blogs, using ads, affiliate links and sponsored posts, but we forget there's a whole world of food out there to explore and make money from. Today's guest will show us a few of the unique ways she's created a living.

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Giveaways and Instagram with Wendy Abdulmesih image

Giveaways and Instagram with Wendy Abdulmesih

Episode 33
Today we're going to dive into using giveaways to promote your brand, getting started with Instagram, and why you just need to ignore the numbers. Part of being a successful blogger is crafting your own style and being visible across several platforms. Today's guest is going to help us discover how.

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Growing Your Business with Tracie Fobes image

Growing Your Business with Tracie Fobes

Episode 32
Today we are going to talk about growing your community in a Facebook group, getting into sponsored posts, and how you know when to finally cash out. Trying to learn everything you need to know about blogging can really be daunting. But luckily, there are people out there like today's guest who are willing to share their expertise.

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Restarting Your Blogging Career with Luci Petlack image

Restarting Your Blogging Career with Luci Petlack

Episode 31
In this episode we talk to Luci Petlack about hiring contractors, how to introduce new themes into your blog, and how to restart your blogging career after a life change. This could be good or bad, from taking care of a sick parent, transferring to a new job or city, having a baby, or you know, a global pandemic. Recovering from these types of changes can be really hard, and it can be a lot more emotionally draining than we think.

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Designing Your Brand with Madison Wetherill  image

Designing Your Brand with Madison Wetherill

Episode 30
Today, we are going to talk with Madison Wetherill about how to find out what your audience is looking for, why great design matters, and why a brand is more than just a logo.

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Becoming a Professional Photographer with Christina Peters image

Becoming a Professional Photographer with Christina Peters

Episode 28
Today we are talking about how to set the tone with your fans, ways bloggers can get their foot in the door, and how remote shoots can help during the pandemic

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Giving Back and Moving Your Blog Forward with Annelies Zijderveld image

Giving Back and Moving Your Blog Forward with Annelies Zijderveld

Episode 28
Today, we talk with Annelies Zijderveld about the hardest part of writing cookbooks, how to pitch brands you love, and why giving back can help you, and your community.

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Podcasting for Bloggers with Nicole Schwegman image

Podcasting for Bloggers with Nicole Schwegman

Episode 27
Audio is one area most bloggers neglect. Discover how a podcast works, whether or not you are ready for one, and how to use a podcast to grow your brand.

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Jobs Across Food with Karista Bennett image

Jobs Across Food with Karista Bennett

Episode 26
Working in food is a shared passion for most food bloggers, but this can take many forms outside of just blogging including writing cookbooks, being a chef, working with brands and teaching classes. Today's guest is going talk about some of the jobs she's done and how you might be able to get involved in them as well.

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Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose image

Harnessing Authenticity and Kindness to Grow Your Brand with Jenny Melrose

Episode 25
When it comes to growing your blog, you simply need to connect with your audience, solve their problems, and watch the money roll in. Easy, right? We all know it's not as simple as that. And today's guest is the perfect person to help us actually accomplish our goals. Today, we talk about how to position your brand to reach your biggest fans, why kindness matters in business, and how to authentically fake it until you make it.

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10X Your Traffic with Heather Johnson image

10X Your Traffic with Heather Johnson

Episode 24
Today, we talk with Heather Johnson how to make keyword research more manageable, how niching down can actually make you more creative, and why you shouldn't fear the algorithm.

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Create an Email Course Lead Magnet image

Create an Email Course Lead Magnet

Episode 23
Most bloggers know that lead magnets are critical to growing your email list, but most do not think about using an email course as a lead magnet. Here is how you can go about doing it.

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Updating Content and Crushing Mailing Lists with Elizabeth Falcigno image

Updating Content and Crushing Mailing Lists with Elizabeth Falcigno

Episode 22
No matter how long you have been blogging, you never have all the answers. This makes it incredibly valuable to talk to people who become successful using methods that are different from what you did. And that is one reason I'm so excited to talk to today's guest, Elizabeth Falcigno from The Clean Eating Couple.

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Quality Doesn't Matter image

Quality Doesn't Matter

Episode 21
Quality doesn't matter. Too many food bloggers focus on increasing their quality and it's holding them back. I'm going to tell you why and what you should be focused on to maximize your productivity,

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Publishing a Cookbook with Sally Ekus, Literary Agent image

Publishing a Cookbook with Sally Ekus, Literary Agent

Episode 20
There is a lot that goes into the book publishing process and my guest is Sally Ekus, a literary agent who has helped publish hundreds of cookbooks. She is here to help you figure it all out.

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Mental Strength and Crushing it at Conferences with Kami Kilgore image

Mental Strength and Crushing it at Conferences with Kami Kilgore

Episode 19
In this episode, we are going to talk with Kami Kilgore from Everything Food Conference about what you can do to get the most out of conferences, how to approach and work with brands, and the importance of critically looking at the bad to move forward with the good.

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Connect to Your Audience Using YOUR Story with Abby Rike image

Connect to Your Audience Using YOUR Story with Abby Rike

Episode 18
In this episode we look at how to craft your own personal story, the best way to stand out in the crowded blogging space, and how you can take advantage of times of uncertainty to push yourself.

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Create and Produce Products with Kate Hansen image

Create and Produce Products with Kate Hansen

Episode 17
Discover how you can invent and create your own products during this interview with Kate Hansen. Kate is the inventor of the Ergo Spout(R), a spout and handle for mason jars, which she launched on Kickstarter raising over $40,000 from over 1,000 backers. She shares her journey, tips and tricks she learned along the way, and talks about how food bloggers can do the same thing.

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Dominating Affiliate Links with Christen Evans, Brand Manager image

Dominating Affiliate Links with Christen Evans, Brand Manager

Episode 16
Affiliate links are a great way to make money for your website and they're a good way to serve your fan's needs.  In this episode I talk to Christen Evans, who is an affiliate guru and brand manager for Apogee Agency.

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Why You Should Not Publish an eBook Only image

Why You Should Not Publish an eBook Only

Episode 14
When most food bloggers want to start selling a product, they think about putting out a downloadable PDF for sale but that's not the best approach. I'm going to tell you why and tell you exactly what is, so you won't make the same mistake other people do.

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Why Reuse, Reuse, Reuse is a Superpower image

Why Reuse, Reuse, Reuse is a Superpower

Episode 13
There is never enough time. But once I started implementing this one method in my blogging process, it exponentially increased my efficiency. I've gotten more done, I've gotten better quality content out there, and I'm moving my blog forward much more quickly. I'm going to show you how you can harness this superpower for yourself.

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Barbara Hobart Product Creator image

Barbara Hobart Product Creator

Episode 12
Barbara Hobart is a television writer/producer who has also been manufacturing and developing products since 1994. (She invented and introduced the first injection-molded decorative light switch cover to the UK.) She expanded her company, HomePlates Worldwide, and now consults with companies large and small to help strengthen brand identities and awareness through custom products.

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Write Your Cookbook with Other People image

Write Your Cookbook with Other People

Episode 12
Putting out a cookbook can be this long, lonely process where everything is on your shoulders and you have to make sure it all comes together. It can be really hard, but it doesn't have to be that way. I'm going to share with you what I do when I want to put out a great cookbook that I'm really proud of but doesn't just fall on my shoulders.

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What Are Your Cookbook Goals  image

What Are Your Cookbook Goals

Episode 11
When people sit down to create a cookbook they often make a single mistake that hurts them throughout the entire cookbook process. It's an easy mistake to make and almost everyone makes it. But once you know how to avoid it your chances of success are going to skyrocket. I'm going to share with you what it is and show you how to avoid it when you put out your next cookbook.

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Mike La Charite Event Planner Interview image

Mike La Charite Event Planner Interview

Episode 10
Mike La Charite is a sous vide cook and conference planner, and he comes on the podcast to talk about how a blogger can create and host an event, how finding partners can make all the difference, and what you can use to attract sponsors to pay for the whole thing.

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How to Make Money From Blogging image

How to Make Money From Blogging

Episode 9
No one gets paid to be a blogger unless you're working for a company. No one's going to pay you to put out that blog post but there are a lot of ways you can make money from your blog. I'm going to show you several of the ones that are most effective so you can start moving forward and making additional money from your blog.

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Where Are You Going? image

Where Are You Going?

Episode 7
In this article I wanted to talk about a few of the goals you might have as a food professional, and what is important for each one. This is because determining your goals is probably the most critical thing you can do.

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Lauren McElwain Cooking Classes and Community Building Interview image

Lauren McElwain Cooking Classes and Community Building Interview

Episode 6
Lauren McElwain from Cooking as a First Language comes on to talk about how to host cooking classes, the challenges in growing and brand, and how cooking can bring communities together.

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Lori Rice Professional Photographer Interview image

Lori Rice Professional Photographer Interview

Episode 5
Lori Rice is a professional photographer who built up her clientele by working with brands and networking at food and blogging events. We talk about when to pivot your blog, how to price client work, tips for photographers looking to improve, and how to get the most out of conferences.

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Create the Blogging Job You WANT image

Create the Blogging Job You WANT

Episode 4
The worst thing that could happen to you is that what you're doing could work. What type of blog are you building? What type of job are you creating for yourself? I'm going to show you where you might be going wrong. And if so, how you can correct it and start building the type of blog that you want to work on.

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Gary Logsdon Tribe Builder Interview

Episode 2
I brought Gary Logsdon from Amazing Food Made Easy on the show to talk about where he sees blogging going.

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Why You Need to Stop Learning and Start Doing image

Why You Need to Stop Learning and Start Doing

Episode 1
Stop learning. That's my message today. It's currently holding you back and I'm going to tell you why. I wanted to delve into some of the ways we hide when we don't want to put ourselves out there.

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