Affiliate links are a great way to make money for your website and they're a good way to serve your fan's needs. In this episode I talk to Christen Evans, who is an affiliate guru and brand manager for Apogee Agency.
She's an affiliate brand manager for some great brands, and she knows more about affiliate marketing than pretty much anyone I've ever met. Christen knows the best ways to use, share and effectively disclose that you use affiliate links.
Christen Evans joined Apogee in early 2017 in the role of Influencer Manager. The following year, she was promoted to Affiliate Manager, with clients put directly under her care.
As Influencer Manager, Christen helped affiliate recruiting efforts and worked on building relationships with influencers. She spearheaded the monthly newsletters to affiliates in order to keep them apprised of merchant news. As a social media expert, she ensured Apogee has a strong presence on social media platforms. Many of these strategies apply to her work as an Affiliate Manager.
Christen got her start in affiliate marketing on the blogging side in 2013. She provides the comic relief for the Apogee team, largely in .GIF form.
Key Takeaways
How to work with an outside website to create content.
Different ways to become a successful blogger.
How affiliate links can help support your other goals.
How to find products to promote.
What is an affiliate at the most basic level.
How to be honest with your audience, and why that's so important.
Why readers don't mind you making money.
How to decide if an item it worth promoting.
Can you promote items you haven't tested yourself?
What systems can you use to manage and find affiliate programs.
What is the difference between sub-networks, text skimmers, and affiliate networks.
What do the different affiliate marketing terms mean?
What type of commission can you expect?
How does a cookie work with affiliate sales and how long should it last for. When do the majority of sales happen?
What are the positives and negatives of Amazon.
What makes a good affiliate network, why should you use an affiliate network. How can you work with an affiliate network.
How can a product creator use an affiliate network to get the word out.
How does a blogger promote affiliate links and products to their audience?
Can you start a direct relationship with a company?
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Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.
