This is part of my Makin' Bacon podcast, you can check out all the episodes or subscribe on your favorite podcast player.
As bloggers we often read articles about food writers, watch chefs on TV, and see cookbook authors on morning shows...but we rarely believe that could be us! Where do you get started, and what can you expect? Luckily today's guest is the perfect person to help us out!
Today, Dr. Tiffany Eurich and I dive into everything PR, including how to find media coverage, what the benefits of getting featured is, and how you can even do it all yourself! Next, on Makin' Bacon!
The video of the interview is also available on the Makin' Bacon YouTube Channel.
Dr. Tiffany Eurich loves storytelling and the way a well-told narrative can change the trajectory of a business, so she's passionate about making communication strategy accessible to businesses of every size.
An author, former TV personality, and university professor, Tiffany helps entrepreneurs develop simple, streamlined public relations and digital marketing strategies (and rack up "as seen on" features for their brand). Working with everything from solo endeavors to international luxury brands, Tiffany has seen how effective media outreach can turn a best-kept-secret into a household name.
Her expertise has been featured in places like Forbes, PR Couture, and Homesteady, and she lives on a vineyard (which she affectionately calls "farming with a better publicist")
If you want to read some more about publishing books, here are a few helpful links.