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This is part of my Makin' Bacon podcast, you can check out all the episodes or subscribe on your favorite podcast player.

How to Write Compelling Copy for Your Landing Pages with Alyson Lex

Mb podcast cover art for Alyson Lex, sales copywriter and co-host of System to THRIVE

As bloggers we often become experts at writing about food, of connecting to our audience, and clearly explaining how to make something in their kitchen...but writing sales and marketing copy is a whole nother beast! Luckily today's guest is the perfect person to help us out!

Today, we dive into how to write compelling copy for your landing pages, how to maximize profits through lower-priced items, and how to sell without feeling icky! Next, on Makin' Bacon!

Listen to or Watch the Interview

This episode from the Makin' Bacon Podcast podcast is available on all your favorite podcast platforms including Apple Podcasts, Spotify, Stitcher, Overcast, and Google Podcasts.

The video of the interview is also available on the Makin' Bacon YouTube Channel.

About Alyson Lex, Sales Copywriter and Co-Host of System to THRIVE

She is a 13 year veteran direct-response copywriter. From Alyson's start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works WITHOUT selling your soul.

I can't wait to learn from today's guest, Alyson Lex, sales copywriter and co-host of System to THRIVE.

Key Takeaways

  • How to write compelling copy for landing pages
  • Converting leads to customers
  • Writing sales and marketing vs. food blogging
  • How to maximize profits through selling low-cost items

Links and Mentions

If you want to read some more about publishing books, here are a few helpful links.

Do you have some traffic and fans but you're not making as much money as you would like? It's time to take back control of your blog, diversify your income stream, and start moving forward again. And this FREE food blogging video course is exactly what you need to get you there.

What was your biggest takeaway from this episode? Let me know in the Makin Bacon Facebook Group or the comments below.


Jason logsdon headshot Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.

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