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This is part of my Makin' Bacon podcast, you can check out all the episodes or subscribe on your favorite podcast player.

How to Create Your Own Line of Spices with Susie and Todd Bulloch

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Today, we dive into how to set up paid memberships on your blog, how live events can grow your business and just exactly how can you create custom spice blends to sell directly to your fans.

As bloggers, we love to use spices and we know our fans do as well. So it's a natural leap to try to sell our own blends directly to our own fans. But how the heck does that work and how do you get started?

Luckily today's guests are the perfect people to help us out. They run the wildly successful barbecue and grilling website Hey Grill, Hey. They also sell a line of Hey Grill, Hey brand of products and run an online barbecue course called the Grill Squad. I can't wait to learn from today's guests, Susie and Todd Bulloch from Hey Grill, Hey!

Listen to or Watch the Interview

This episode from the Makin' Bacon Podcast podcast is available on all your favorite podcast platforms including Apple Podcasts, Spotify, Stitcher, Overcast, and Google Podcasts.

The video of the interview is also available on the Makin' Bacon YouTube Channel.

About Susie and Todd Bulloch

Susie Bulloch has appeared on TV to share her recipes, teach BBQ and grilling classes to hundreds, has her name on two separate grilling Guinness World Records. Susie manages the content side of Hey Grill, Hey.

Todd Bulloch left his career as a CPA to become CEO, owner, main chief officer for the Hey Grill, Hey brand product side of the company.

Key Takeaways

  • The value of a proof of concept
  • Get a local Cottage License from your state
  • Packaging your product
  • What are UPC codes on a label and how do you install them?
  • Get your product out there, then fine tune after
  • Figure pricing for your product
  • Boost the perceived value of your product
  • How to do courses and memberships for your fans
  • Fan feedback is critically important to success

Links and Mentions


If you want to read some more about this, here are a few helpful links.

Do you have some traffic and fans but you're not making as much money as you would like? It's time to take back control of your blog, diversify your income stream, and start moving forward again. And this FREE food blogging video course is exactly what you need to get you there.

How do you approach this? Let me know in the Makin Bacon Facebook Group or the comments below.


Jason logsdon headshot Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.

Related Makin' Bacon Articles

All tags for this article: Branded Merchandise, Cooking Classes, Custom Spices, The Makin' Bacon Podcast, Makin' Bacon YouTube Video, Physical Products, Teaching

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