Today, we dive into how to set up paid memberships on your blog, how live events can grow your business and just exactly how can you create custom spice blends to sell directly to your fans. As bloggers, we love to use spices and we know our fans do as well. So it's a natural leap to try to sell our own blends directly to our own fans. But how the heck does that work and how do you get started?
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Coming face to face with people trying to follow our recipes or courses can be an eye opening experience.
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Not every project we work on has to lead directly to making money, sometimes the opportunity to expand your brand is enough. Seek out opportunities that will get you in front of your Fans on a consistent basis.
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As bloggers, we often forget that there is a whole world outside of our blogs. We get so caught up being online, writing our recipes and relying on ads and affiliate links that we forget there are things offline, whether it's tours, demos, events or classes. There's a lot of things you can do in the real world; at least when the pandemic is finally over.
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Working in food is a shared passion for most food bloggers, but this can take many forms outside of just blogging including writing cookbooks, being a chef, working with brands and teaching classes. Today's guest is going talk about some of the jobs she's done and how you might be able to get involved in them as well.
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Lauren McElwain from Cooking as a First Language comes on to talk about how to host cooking classes, the challenges in growing and brand, and how cooking can bring communities together.
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Teaching cooking classes is a great way for food bloggers to get involved with their fans. We already know how to teach, we write recipes so people can learn how to cook the types of food that we're cooking. And using our expertise hands on, to share it with people is a great way to make some extra money, to grow your brand and to meet some interesting people in your community.
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