I recently interviewed Marie Fiebach on the Makin' Bacon Podcast and this quote of hers really resonated with me.
"This gal in line in front of me flipped around. She goes, 'You're the food lady!' because she heard my voice and she knew it because she'd been seeing it week after week." - Marie Fiebach
Not every project we work on has to lead directly to making money, sometimes the opportunity to expand your brand is enough.
What is it worth to have a Fan recognize your voice, your photography, your face, your writing style, or your logo? Seek out opportunities that will get you in front of your Fans on a consistent basis so you can build that trust and familiarity.
Go more in depth on appearing on live television in my interview with How to Cook on Local Television with Marie Fiebach.
If you want to read some more about this, here are a few helpful links.