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This is part of my Makin' Bacon podcast, you can check out all the episodes or subscribe on your favorite podcast player.

Create and Produce Products with Kate Hansen

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Discover how you can invent and create your own products during this interview with Kate Hansen. Kate is the inventor of the Ergo Spout(R), a spout and handle for mason jars, which she launched on Kickstarter raising over $40,000 from over 1,000 backers. She shares her journey, tips and tricks she learned along the way, and talks about how food bloggers can do the same thing.

Listen to or Watch the Interview

This episode from the Makin' Bacon Podcast podcast is available on all your favorite podcast platforms including Apple Podcasts, Spotify, Stitcher, Overcast, and Google Podcasts.

The video of the interview is also available on the Makin' Bacon YouTube Channel.

About Kate Hansen

Kate Hansen is the inventor of the Ergo Spout(R), a spout and handle for mason jars. She and her husband launched the Ergo Spout(R) on Kickstarter in the summer of 2018 and raised over $40,000 from over 1,000 backers. Since then they have launched several other smaller products, including an Ergo Spout(R) cookbook. A Wide Mouth version of the Ergo Spout(R) is currently in development and will be launched on Kickstarter soon.

Key Takeaways

  • Why iterating is so important/li>
  • Why done is better than perfect
  • Why you need a LOT of ideas
  • Why validation (of your business ideas) is critical to success
  • How Kickstarter works
  • Advantages of Kickstarter
  • How to run a successful Kickstarter campaign
  • How to drive traffic to Kickstarter campaigns
  • Ways to leverage farmers market for validation and initial customers
  • Why your audience might not be the audience you think it will be
  • Why talking to people in person is so helpful to determining your market
  • Why driving traffic during your launch is critical regardless of your platform.
  • How to get comfortable selling, especially if you haven't sold in the past.
  • Why selling something you love and believe in is so much easier.
  • How to not be sleazy when you sell
  • How influencers should actually be
  • How to manage an affiliate program as a creator
  • Why inexpensive products can struggle in affiliate programs
  • Strategies for successfully using affiliate links
  • What tactic the Egro Spouts' biggest affiliate used
  • Why size doesn't always matter for bloggers
  • Where bloggers should start when looking into product creation
  • How to look at The Product Spectrum and decide what is right for you.
  • How do you ship products
  • How to decide when to grow and outsource
  • >

Links and Mentions

If you want to read some more about this, here are a few helpful links.

Do you have some traffic and fans but you're not making as much money as you would like? It's time to take back control of your blog, diversify your income stream, and start moving forward again. And this FREE food blogging video course is exactly what you need to get you there.

How do you approach this? Let me know in the Makin Bacon Facebook Group or the comments below.

Transcription of Kate Hansen Podcast

Transcription Coming Soon

Jason logsdon headshot Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.
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