Discover how you can invent and create your own products during this interview with Kate Hansen. Kate is the inventor of the Ergo Spout(R), a spout and handle for mason jars, which she launched on Kickstarter raising over $40,000 from over 1,000 backers. She shares her journey, tips and tricks she learned along the way, and talks about how food bloggers can do the same thing.
Kate Hansen is the inventor of the Ergo Spout(R), a spout and handle for mason jars. She and her husband launched the Ergo Spout(R) on Kickstarter in the summer of 2018 and raised over $40,000 from over 1,000 backers. Since then they have launched several other smaller products, including an Ergo Spout(R) cookbook. A Wide Mouth version of the Ergo Spout(R) is currently in development and will be launched on Kickstarter soon.
Why iterating is so important/li>
Why done is better than perfect
Why you need a LOT of ideas
Why validation (of your business ideas) is critical to success
How Kickstarter works
Advantages of Kickstarter
How to run a successful Kickstarter campaign
How to drive traffic to Kickstarter campaigns
Ways to leverage farmers market for validation and initial customers
Why your audience might not be the audience you think it will be
Why talking to people in person is so helpful to determining your market
Why driving traffic during your launch is critical regardless of your platform.
How to get comfortable selling, especially if you haven't sold in the past.
Why selling something you love and believe in is so much easier.
How to not be sleazy when you sell
How influencers should actually be
How to manage an affiliate program as a creator
Why inexpensive products can struggle in affiliate programs
Strategies for successfully using affiliate links
What tactic the Egro Spouts' biggest affiliate used
Why size doesn't always matter for bloggers
Where bloggers should start when looking into product creation
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