Fan focused blogging header.png Written by Jason Logsdon

Can (and Should!) You Make Money with Ads on a Food Blog

Because I'm always talking about how you can grow your income by serving your Fans, usually through products and services, I often have people ask me if ads have any place on a food blog.

My response is always an emphatic "Yes!".

In an ideal world, serving your Fans can bring in all the income you need. However, working with external companies on things like ads, affiliate links and sponsored posts are a great way to supplement your income.

My income percentages vary widely from year to year, but in 2018 almost 30% of my income came from ads, affiliate links, and sponsored posts. So I definitely think ads are a valuable part of a disversified blogging strategy.

2018 income distribution food blogger chart

To me, the greatest benefit in serving your Fans is that you don't have to RELY on ads, and you can focus on providing your Fans VALUE. The ads are simply a nice bonus that comes along with it.

It also helps you reduce trade-offs.

If you know that keeping readers happy, and turning them into Fans, will result in more sales (from a book / course / product / etc.) then you can see a direct monetary trade-off for each distracting ad or low-quality sponsored post. You can see how it affects your overall income.

That makes it much easier to draw a hard line in the sand - "I won't jeopardize my Fans' trust with this".

If ads, affiliate links, and sponsored posts are your only source of income, then it's much harder to draw that line because it affects your overall income so much.

So yes, feel free to use ads and affiliate links, but try to use them as a complement to providing products and services for your Fans. And try to implement them in a way that still provides value!

Do you have some traffic and fans but you're not making as much money as you would like? It's time to take back control of your blog, diversify your income stream, and start moving forward again. And this FREE food blogging video course is exactly what you need to get you there.

How do you approach using ads to make money? Let me know in the Makin Bacon Facebook Group or the comments below.

Jason logsdon headshot Hi, I'm Jason Logsdon! I'm an adventurous home cook and the head writer and photographer for Amazing Food Made Easy. I grew my income to 6-figures by focusing on serving my Fans by providing massive value, and I want to help you do the same.

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All tags for this article: Ads and Ad Networks, Blogging Mindset, External Companies, Growing Your Income

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