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Optimization

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How Accurate is My Sales Page Conversion Rate? image

How Accurate is My Sales Page Conversion Rate?

I've started to dive into Facebook advertising and other areas where you are making critical decisions based on the conversion rate of sales pages. As I've gotten into this, I've become more and more concerned about how accurate that number actually is, and what it really means.

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Tools of the Trade: Mouseflow and Crazy Egg image

Tools of the Trade: Mouseflow and Crazy Egg

An important thing to do to maximize your readers experience is to track what is working and what is not working. We use Mouseflow and Crazy Egg to help accomplish this.

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