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How Accurate is My Sales Page Conversion Rate?

I've started to dive into Facebook advertising and other areas where you are making critical decisions based on the conversion rate of sales pages. As I've gotten into this, I've become more and more concerned about how accurate that number actually is, and what it really means.

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Tools of the Trade: Leadpages

Leadpages is a great way to easily create landing pages, test them out, and increase your sales.

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jason