It often feels to me like our society has split views on making money. One group puts making money above all else, and they will do anything to make more. The other group views making money as almost a bad thing, and never focuses on it, and it can be really hard to be successful with that mindset. Many people who get into food blogging initially seem to fall into the later group because of all the negative connotation around making money, and it can be a hard transition to start focusing on making money.
I believe there is a happy medium in between the groups, where you are actively serving your fans, but also growing your income. You are providing your fans so much value, and they are happy to pay for that because you are giving them what they want and need.
I love making money, but focusing on making money does NOT mean putting out an inferior product. I've found the best way to make money, hands down, is to consistently surpass your reader's expectations. A lot of my business comes from repeat customers. Putting out a shoddy product would prevent all of that from happening.
So don't think of trying to make money as a sleazy process, think of it as being fairly compensated for providing your readers with something they need and want. And there are many ways you can accomplish that, the easiest of which is to provide products and services they are looking for and need.
A lot of people get really nervous charging for their content, feeling like it's not worth it and their readers will be mad at them. So it can be a mindset shift, thinking of charging for content or tools, but it's something that is critical if you really want to start growing the income from your blog. Remember, if your products are good, your Fans are HAPPY to pay for them.
How do you approach making money? Let me know in the comments below.